Guest blogging in short is the practice of writing for another website as a guest author. However, as a writer it is important for you to understand that guest blogging not only promotes the website but can promote your own website/business too.
Reasons to Guest Blog
Since people and business love quantitative results, here are a few pointers.
Web Traffic – Since you are writing for a new blog, you have a newer audience to cater to and on very busy websites, these people will notice your article and may come to your website/blog to know more.
High Quality Backlinks – If you want your blog to be popular you need a higher rank which implies you need more quality backlinks. Thus providing with links in your guest blog can increase your own blog’s popularity.
Exposure – Since you are facing a new audience, you are increasing the exposure of yourself and your blog/website tremendously.s
Before blindly jumping into the guest blogging bandwagon and burning yourself writing tons of articles, decide your goals and stick to them. To get the “most bang for your buck”, an accurate strategy is needed. You should concentrate on either contributing high quality content to authoritative sites or good quality to niche sites. If it does not fit these two, it is not worth it.
The Key Points
In order to compliment your strategy, follow certain key rules, which ar:e
Write First – It is always recommended that you write your post first and then go with ideas to blog owners; which is a way better than first pitching and then struggling with deadline later.
Be Responsive – Always check on the comments received for your article and if possible provide a proper reply. This will engage your audience and also promote your own blog.
Don’t forget your own – Remember to mention your own blog either in article or the comments in a constructive and subtle way, instead of in-your-face type.
Writing Great Posts
Since all this involves significant hard work, don’t skip on the actual article content and quality. Here are key points to follo:w
Research – Before writing, an ample amount of research surrounding the topic is needed to create the desired content and material. Further, it is better to include well—researched statistics then to write arbitrary values.
Headline – A catchy or thought-provoking headline goes a long way in ensuring that your readership increases.
Give your best – Construct your sentence and choose your phrases with some thinking making for a coherent writing in line with the content.
Images and Points – If need be make bullet points to let your thoughts flow and include images if necessary.
Word Count – Make sure your article is not too lengthy or too short and to the point.
Proofread It! – This is one of the most important steps. Always proofread your article to avoid grammatical and factual errors that may degrade your article quality.
So be free to approach blog owners with your ideas and articles and promote your own blogs with guest blogging – It is one of the best white-hat way to blog promotion.