Tech Tips

Make Content Local

Are you running small scale business in your local area? It doesn’t matter whether you are small scale or large scale business as you need an online presence in both cases. In this competitive world it is really important to have online presence for every kind of business. Today you find maximum population indulges on internet especially on social networking website. With the increase in web app and mobile app people normally make online shopping to save their time.

If you are running small scale business then your content must be local. For local business you will need to incorporate local into all aspects of your online marketing strategy, including your content marketing. If you make your web content local then it help you to ensure your good search engine ranking while searching for local businesses. Do you know how to make your content local? If no then below are few strategies mentioned:

  • Follow Local Bloggers
  • To make good local rank in search engines follow local blogs relevant to your niche through RSS Feed or social media.
  • Follow local news source on Social networking sites
  • Social media websites are a great way to grab large amount of customers. To have a bite of good audience attention follows local news sources on twitter or on other social networking sites.
  • Create Google alerts for local events

There are lots of local events and charities that may not receive much coverage on mainstream media or on local blogs. Find them by setting up Google Alerts for the type of events and charities you would like to cover.

Add the location to the content’s title and Meta description

In your post don’t name the title “Local”. Mention the name of your local area so that search engine rank your post well. Also mention some good local content in description.

Add local photos

Image optimization is also done in SEO so try to include images from your area and make sure that they have your location’s name in the filename of the image file as well as the ALT tag of the HTML code.

Insert local internal links

To get good local ranking in search engines insert local internal links along with the names of local businesses.

Local author bio

If you are writing author biography below your post then make sure that the author bio is local.

Connect with local audience

Social media website is really a great way to connect with audience as you can see larger amount of people on social networking websites. Over there connect with local audiences.

These are few ways which help you to optimize your local business properly in your local area. If your having nay local business than avail these strategies.

By Michael Gilmore

Gilmore's research interests include social studies, law, technology and IT. He worked a lot in the field of jurisprudence. Gilmore also actively participates in the creation of technology and design for mobile phones and laptops, starting in 2012.