A recent study has claimed that only 6% of the fans of a Facebook page are active and become engaged with the brand’s activity. The lack of activity on the fans’ side seems to exist regardless of the amount or frequency of the brand’s posts. Therefore, if you are often updating but not getting the desired feedback, you may want to keep reading. There are some simple techniques to get Facebook users more involved. These will also answer your questions on how to get more Facebook fans.
Focus Your Updates on the Fans
If your status updates are fan-centered, they are more inclined to comment. When more comments are added to a status, Facebook makes it more visible by placing it higher in the news feed. Therefore, much more people have the chance to see that update. Moreover, this method means diversity and is superior to using the same attention grabbers all over again, which end up boring your fans. Asking for fans’ stories or opinions is an excellent way to get comments and obtain a higher rank for those updates.
Incentives and Calls to Action
To make fans active, you need to be active yourself. Keep posting about any benefit available. For example, if subscribers get a discount in your store, make that known and remind them every now and then. Coupons, gifts and other benefits also get people excited and more eager to follow.
You might have seen this strategy being sued for fat too many times, but it will not be outdated anytime soon. The ‘Like’ gate can be the only one for your fans. Therefore, don’t be afraid to make this the only prerequisite. “Like us and enter the contest” truly works. If there is a giveaway, always grant access in exchange for a Like. The key is to not hide all the content – let some of it be available to all viewers, so that it can lure them in.
Timing Is Important
It matters a lot at what time of the day you post your updates on Facebook. Most believe that it is best to issue updates during the busy hours, but reality proves it otherwise. The best time to post for more fan engagement is out of the busy hours: it is from 8 pm to 7 am. Keep in mind the non-busy hours. Also, be careful with your numbers of post. A maximum of 3 per day is enough. Go beyond 3 and you will cause annoyance and lose people’s interest. Refrain from posting daily and keep it to 5 days a week.
Brands tend to make a combo of picture + text posts, but this isn’t effective. Viewers pick only one to concentrate on, and thus may get to miss the real message. Keep it simple and limit yourself to only one – either a photo or a short text. These two have actually been the first most popular types of updates. Links or links + thumbnails get the minimum of attention, so it is best to stay clear of those.